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The four P’s is crucial when determining a product or brand’s offer. The following are the four P’s for Ekornes Stressless products:

4P Marketing Mix

PRODUCT

  • High-end sofas and recliners

  • High quality

  • Niche market product

  • Use of premium raw materials

 

PRICE

  • Recliner RMB 31,700-59,000

  • Sofa RMB 50,000-93,000

PLACE

  • 2 stores in Shanghai

  • 33 stores in total in China

 

PROMOTION

  • 20% when buying a selected color sofa[1]

  • Donate USD 50 to charity recieve USD 200 OFF buying a sofa [2]

REFERENCE

 

[1] http://www.stressless.cn/promotions

[2] http://blog.schneidermans.com/?p=313

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