One disadvantage for Stressless is the design of their store. It is lined with recliners and sofas without much structure. Stores of its competitors neatly organized their furniture into sections that mimicked a real living space.

 

Design of the furniture store has specific features. It is very important especially for the furniture store. It has an emotional function and practical function.

 

Design of the store should reflect corporate style of the company and form special attitude of customers to the brand. Customers should be able to recognize the brand just by the design of the store.

 

The décor should evoke a certain atmosphere and feeling. Consumers are not just buying furniture, but something significant to add to their living space. In the store where furniture was placed sloppily, it is difficult for customers to imagine how some pieces of furniture will look in their home. Therefore, it is important to create home atmosphere in the store. It is possible to achieve this by:

 

• Making furniture installations, offering ideas for home interior

• Using different accessories like lamps, paintings, carpets

 

We recommend Stressless to redesign the stores in a way where the furniture is organized into sections, creating an atmosphere that transcends into a real living space.